第一章 商業進入「雲消費」時代
Chapter One Business Enters the Era of "Cloud Consumption"............... 6
一、 什麼是「雲消費」？
1. What is the "cloud consumption"?.......................................8
二、 「雲消費」的三大基本特徵
2. Three basic characteristics of the "cloud consumption".......................14
三、 「雲消費」時代是一個全產業革命的時代
3. The era of "cloud consumption" is an era of all-industry revolution...............58
第二章 「雲消費」時代帶來新的零售革命
Chapter Two The Era of Cloud Consumption Brings A New Retail Revolution....... 72
一、 「雲消費」時代的新零售革命
1. The new retail revolution in the era of cloud consumption......................74
二、 電子商務、雲計算、大數據應用為「雲消費」時代創造基礎
2. E-commerce, cloud computing, and big data applications create the foundation for the era of cloud consumption...............................................84
三、 「雲消費」時代零售業面臨三大革命性變化
3. The retail industry faces three revolutionary changes in the era of cloud consumption..145
第三章 「雲消費」時代的主流消費模式
Chapter Three The Mainstream Consumption Patterns in the Era of Cloud Consumption.162
一、 從消費行為的變化看生活方式的改變
1. Looking at lifestyle changes through changes in consumption behavior............165
二、 「雲消費」時代的主流消費模式——體驗化、個人化、社群化、即時化
2. The mainstream consumption pattern in the era of cloud consumption—experiencing, personalization, community and real-timed...............................189
第四章 「雲消費」時代交易模式的根本性變化
Chapter Four Fundamental Changes in the Transaction Patterns in the Era of Cloud
Consumption....................................... 238
一、 不同經濟發展階段交易模式的變化
1. Changes in transaction patterns in different stages of economic development........240
二、 「雲消費」時代的P2P 模式
2. The P2P mode in the era of cloud consumption............................252
三、 「雲消費」時代小微企業成長空間增強
3. The growth of small and micro enterprises in the era of cloud consumption.........264
第五章 「雲消費」時代傳統零售業的變革
Chapter Five The Change of Traditional Retail Industry in the Era of Cloud Consumption.286
一、 危機與挑戰
1. Crises and challenges.............................................288
二、 零售商的應對
2. Retailers’ reponse................................................307
三、 問題與對策——零售商的出路
3. Problems and countermeasures-the way out for retailers......................375
第六章 「雲消費」時代零售業的發展方向
Chapter Six The Development Direction of the Retail Industry in the Era of Cloud Consumption.402
一、 創新個性化商業
1. Innovation in personalized business....................................405
二、 從經營商品轉變為經營生活方式
2. Shifting from commodity operation to lifestyle operation......................421
三、 從向消費者銷售轉變為消費者俱樂部的成員
3. Shifting from a seller to a member of the consumer club......................432
四、 從整合供應鏈轉變為整合需求鏈
4. Shifting from an integrated supply chain to an integrated demand chain...........437
五、 善於「雲整合」資源 提升發展速度
5. The "cloud integration" of resources improves development speed...............451
六、 從大企業化向輕量化轉型
6. Tansforming from a large enterprise to a light one..........................458
第七章 「雲消費」時代超市業的變革與探索
Chapter Seven The Reform and Exploration of the Supermarket Industry in the Age of Cloud
Consumption.................................. 464
一、 超市業面臨系列變革
1. The supermarket industry faces a series of changes.........................468
二、 超市業發展的重點領域
2. Key developmental areas of supermarket industry development.................489
第八章 「雲消費」時代城市生活服務業的重構
Chapter Eight Reconstruction of Urban Life Service Industry in the Era of Cloud Consumption. 498
一、 「雲消費」時代對傳統城市生活服務業的挑戰
1. The challenges for the traditional urban life service industry in the era of cloud
consumption....................................................501
二、 「零距離、雲服務」——「雲消費」時代城市生活性服務業的發展方向
2. Zero Distance and Cloud Service——The Development Direction of Urban Life Service Industry in the Age of Cloud Consumption................................515
三、 城市生活性服務業創新與探索借鑑
3. Innovation and exploration of urban life service industry......................533
四、 實施建議
4. Implementation Suggestions.........................................563
後 記Afterword..............................................569
