The Cult of LEGO

　　《樂高神話》述說一段令人驚奇的故事，是關於樂高這種令人驚奇的玩具，以及因樂高而改變一生的人們。如果你覺得，樂高不過是孩子們的玩意兒，看完本書將會讓你改觀。

　　簡而言之，《樂高神話》內容是關於一群成人樂高迷，以及他們所熱愛的樂高。這些玩家將玩玩具變成一種藝術〈甚至是貨真價實的藝術品〉，並喚起公眾的注意力。全世界有上萬個家庭，曾經參觀過樂高年會；不僅報紙會報導這些年會中的玩家作品，甚至還會出現在電視的晚間娛樂節目中。他們的作品，每年都表現出更高的野心和技術。

　　樂高的核心，當然是創造樂高的這間公司。他們是如何將小小的塑膠磚塊，變成全球市場上最知名、最受尊敬的品牌？本書的第1篇就從敘述樂高的歷史開始，回溯樂高集團如何從一個位於丹麥Billund的裝潢公司，因為從不放棄創辦人的理念，而成功地轉變為跨國企業。

　　LEGO is much more than just a toy — it's a way of life. The Cult of LEGOR takes you on a thrilling illustrated tour of the LEGO community and its creations. You'll meet LEGO fans from all walks of life, like professional artist Nathan Sawaya, brick filmmaker David Pagano, the enigmatic Ego Leonard, and the many devoted AFOLs (adult fans of LEGO) who spend countless hours building their masterpieces.

　　In this full-color coffee table book, you'll find page after page of photos showcasing the fantastically creative and complex models built by the LEGO community. You'll marvel at a life-size stegosaurus, a microscale Yankee Stadium, a 22-foot long World War II battleship, a MINDSTORMS-powered monster chess set, and a remote- controlled Jawa Sandcrawler (with moving conveyor belt!). Visit the conventions where LEGO fans gather to socialize and show off their work. And discover the serious side of LEGO, used in therapy, prototyping, and teambuilding.

　　Whether you're a card-carrying AFOL or just thinking fondly about that dusty box of LEGO in storage, John Baichtal and Joe Meno's magnificent look at the world of LEGO will inspire you to take out your bricks and build something amazing.

　　★本書中譯版《樂高神話》由商周出版。

作者簡介

約翰．拜區特爾 (John Baichtal)

　　是《MAKE》雜誌的專欄作家，也是Wired網站「宅老爹」（GeekDad）的執筆者。他也曾為傳奇的桌上角色扮演遊戲「龍與地下城」的雜誌撰文，還有《狗頭人季刊》（Kobold Quarterly）和《2600：駭客季刊》（2600:The Hacker Quarterly）。

　　John Baichtal is a contributor to MAKE Magazine and Wired's GeekDad blog. He has also written for legendary tabletop gaming magazines Dragon and Dungeon, as well as Kobold Quarterly and 2600: The Hacker Quarterly.

喬伊．曼諾 (Joe Meno)

　　是《積木天地》（Brick Journal）雜誌的創辦人，這是一本線上和實體的樂高玩家雜誌。他曾經參與策劃和執行樂高玩家活動，在樂高的專案計畫中擔任顧問，並協助積木組合的設計。

　　Joe Meno is the founder of BrickJournal, a print and online LEGOR fan magazine. He has organized and run LEGO fan events, acted as an advisor on LEGO projects, and helped design LEGO sets.