Banding As Communication
定價：2923 元
NT $ 2,923
- 作者：Barnes，Susan B.
- 出版社：Peter Lang Pub Inc
- 出版日期：2017-01-31
- 語言：英文
- ISBN10：1433128039
- ISBN13：9781433128035
- 裝訂：平裝 / 15.2 x 22.9 x 1.9 cm / 普通級
內容簡介
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It
brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
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