Contemporary Strategy Analysis (Text & Cases)(第8版)

　　1.Written by bestselling strategy author, Robert M. Grant.

　　2.Introduces students to the core concepts and principles of strategy.

　　3.Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice.

　　4.Includes access to high quality case and author video clips.

　　【NEW TO THIS EDITION】

　　1.Greater emphasis on strategy implementation.

　　2.Updated content incorporating some of the key strategic issues of the past three years(post-financial crisis adjustment, continuing rise of China/India/Brazil, increased emphasis on ethics and sustainability).

　　3.Coverege on strategy in not-for-profit organizations.

　　4.New and updated examples and applications (e.g. Lady Gaga and the Haus of Gaga, Queen Elizabeth and the House of Windsor, IBM, Inditex/Zara, Samsung, and Pixar).

　　5.A new glossary at the end of the book providing concise definitions for the key concepts.

　　6.New and improved lecturer support materials, including high quality case video clips.

　　7.Access to low class rates for an accompanying simulation based on the low fare air industry.

作者簡介

Robert M. Grant

　　現職：Georgetown University