Global Marketing Management(8版)
1.Chapter on Global emarketing:
Students see impact of e-commerce on global marketing.
2.Cases—Kodak vs. Fuji, Education of an Expatriate, CEAC-China and Ascom Hasler, Inc.:
Provides students with new cases and teaching notes that refresh and update course.
3.The experience and insight of a distinguished advisory board:
Students learn what is happening in real practice.
4.Cases:
Cover consumer, industrial, low tech and high tech, product and services marketing.
5.A unique appendix—Identifies the location of global income and population and stages of development, country and region for 2000 with projections to the years 2010 and 2020:
Students can incorporate the latest economic data in decision making.
作者簡介
Warren J. Keegan
現職：Pace University
