Business Intelligence and Analytics: Systems for Decision Support (GE)(第十版)
The 10th edition focuses on Business Intelligence (BI) and analytics for enterprise decision support in a more streamlined book. In addition to traditional decision support applications, this
edition expands the reader’s understanding of the various types of analytics by providing examples, products, services, and exercises by discussing Web-related issues throughout the text.
New To This Edition
1.New Organization. The book is now organized around three types of analytics: descriptive, predictive, and prescriptive, a classification promoted by INFORMS.
2.New chapters. The following chapters have been added:
‧Chapter 8, “Web Analytics, Web Mining & Social Analytics” covers the popular topics of web analytics and social media analytics. It is an almost entirely new chapter. [95% new
material]
‧Chapter 13, “Big Data & Analytics” introduces the hot topics of big data and analytics. It covers the basics of major components of big data techniques and characteristics. It is also a
new chapter. [99% new material]
‧Chapter 14, “Business Analytics: Emerging Trends and Future Direction” examines several new phenomena that are already changing or are likely to change analytics.
