Strategic Management and Competitive Advantage: Concepts and Cases （GE）（六版）

定價：~~1380~~ 元

NT $ 309 ~ 1,311

作者：Jay B. Barney，William S. Hesterly
出版社：華泰文化
出版日期：2018-08-10
語言：英文
ISBN10：1292258047
ISBN13：9781292258041
裝訂：平裝 / 390頁 / 20.3 x 25.5 x 1.8 cm / 普通級 / 全彩印刷 / 六版

內容簡介

　　This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

作者介紹

作者簡介

Jay B. Barney

　　現職:University of Utah

William S. Hesterly

　　現職:University of Utah

PART I: THE TOOLS OF STRATEGIC ANALYSIS
Ch 1 What Is Strategy and the Strategic Management Process?
Ch 2 Evaluating a Firm’s External Environment
Ch 3 Evaluating a Firm’s Internal Capabilities

PART II: BUSINESS-LEVEL STRATEGIES
Ch 4 Cost Leadership
Ch 5 Product Differentiation
Ch 6 Flexibility and Real Options
Ch 7 Collusion

PART III: CORPORATE STRATEGIES
Ch 8 Vertical Integration
Ch 9 Corporate Diversification
Ch10 Organizing to Implement Corporate Diversification
Ch11 Strategic Alliances
Ch12 Mergers and Acquisitions

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