Writing Success 1:Professional English for Work Today

Writing Success 1:Professional English for Work Today
定價:450
NT $ 405 ~ 428
  • 作者:Jennifer Shiue
  • 出版社:東華
  • 出版日期:2019-04-01
  • 語言:英文
  • ISBN10:9574839680
  • ISBN13:9789574839681
  • 裝訂:平裝 / 128頁 / 21 x 27.5 x 0.64 cm / 普通級 / 全彩印刷 / 初版
 

內容簡介

Writing Success共9個單元,帶領讀者進入9種商業情境,窺探9種不同產業的生態。

  本書囊括超過一百種常用句型,讓你自由運用於多種情境:

  收集資訊、提出建議、強調重點、有效跟進、管理期待、要求對方、拒絕要求、尋求協助、表達感謝等,及適用於其他更多情境的句型。

  Writing Success 1能幫助你:

  ‧系統化地學習寫作:每封email都傳授1個目標、2個態度、3個句型,以訂定目標、建立心態、活用句型的步驟,循序漸進地帶領你寫出合適且專業的email。

  ‧培養商業敏銳度:本書收錄任何人都能輕鬆理解的基礎商業知識,篇幅適中且概念淺顯易懂,不僅增強你的英語能力,商業敏銳度也能隨之提升,讓你在職場的溝通有效又到位。

  ‧獲得專家的職場建議:本書收錄多位業界及學術界的專家建議,來自全球知名管顧公司PwC及DDI,與英國商學學術界大師現身說法,為你的職涯帶來全新啟發。

  ‧提升寫作力:每個單元都設計了豐富多元的練習題,數量充足,內容多樣,並以Case Study案例分析作為結尾,讓你有機會實際演練,精進所學。
 
 

作者介紹

作者簡介

Jennifer Shiue


  Years of professional experience in consulting, public relations, and international liaison

  MSc in Innovation, Entrepreneurship and Management, Imperial College London

  BA in Linguistics, University of Washington, Seattle
 
 

目錄

01 Career
-Resume
-Impress your employer
 
02 Job Hunting
-Cover Letter
-Win your interview opportunity
 
03 Industries
-Congratulating your peer
-Strengthen the bond with your client
 
04 Research and Development
-Making an inquiry
-Get necessary information
 
05 Partnership
-Exchange information and follow up
-Invite for a partnership
 
06 Project Management
-Making a request
-Express your demands
 
07 Entrepreneurship
-Accepting a request
-Say yes while securing your own rights
 
08 Communications
-Making and confirming an arrangement
-Provide necessary information
 
09 Sales
-Memos for your team
-Relay the message

 



Welcome to Writing Success


  Writing an email is not difficult and people generally won’t mind if you make mistakes, then why do you need to study email writing? Although it might be true that perfect English is not required for your informal email, you certainly need more writing skills for emails in working contexts. What if you want to be more polite than usual? What if you want to sound more convincing and determined so you can influence your clients? If you want to get the tone right, you will need to acquire the writing skills and practice how to use them, so you can write effective emails that fit the situation.

  Writing Success is the perfect tool that teaches you practical writing skills and cultural nuances, and it also provides the exercises for you to practice and apply these skills. With its step-by-step approach, Writing Success leads you into the business scenarios and allows you to review the rationale behind every sentence and every word choice. The exercises follow the model of learn, try, and apply, which guides you through the natural flow of acquiring the art of language usage.

  Effective communication at work requires more than just language proficiency. That’s why Writing Success also aims to develop your business sense and ability to comprehend cultural nuances in different professional contexts. The 9 units in the book feature not only 9 different business scenarios, but also 9 different industries. You can also take advantage of the section “Words from the Professional”, in which you can find career advice given by experts from globally renowned universities and consulting firms. By building your business mindset, Writing Success offers a complete picture for you on effective work communication, allowing you to convey your message and demonstrate your stance with the correct attitude to achieve your goal.

  If you’re trying to improve your English writing, this book is perfect for you to upgrade your abilities on writing with purpose. If you’re a student of business, this book will help you develop the language skills and broaden your perspective to accelerate your steps to success. Everybody studying Writing Success will become more proficient and confident in your ability to utilize great English communication skills in the world of business.
 
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