Contemporary Management (11版)

Contemporary Management (11版)
定價:1280
NT $ 1,152 ~ 1,216
  • 作者:Gareth R. JonesJennifer M. George
  • 出版社:華泰文化
  • 出版日期:2020-04-15
  • 語言:英文
  • ISBN10:1260565734
  • ISBN13:9781260565737
  • 裝訂:平裝 / 556頁 / 21.6 x 27.7 x 1.9 cm / 普通級 / 全彩印刷 / 11版
 

內容簡介

  The 11th edition of Contemporary Management by Jones/George continues to provide students the most current and up-to-date account of the changes taking place in the world of business management.

  In this revision, the focus is on making Principles of Management relevant and interesting to today's students - something that we know from instructor and student feedback engages them and encourages them to make the effort necessary to assimilate the text material. This product mirrors the changes taking place in management practices by incorporating recent developments in management theory, research, and by providing vivid, current examples of how managers of companies large and small have responded to the changes taking place.
 

作者介紹

作者簡介

Jennifer M. George


  現職:Graduate School of Business Rice University
 

目錄

PART I: MANAGEMENT
Ch 1 Managers and Managing
Ch 2 The Evolution of Management Thought
Ch 3 Values, Attitudes, Emotions, and Culture: The Manager as a Person

PART II: THE ENVIRONMENT OF MANAGEMENT
Ch 4 Ethics and Social Responsibility
Ch 5 Managing Diverse Employees in a Multicultural Environment
Ch 6 Managing in the Global Environment

PART III: DECISION MAKING, PLANNING, AND STRATEGY
Ch 7 Decision Making, Learning, Creativity, and Entrepreneurship
Ch 8 The Manager as a Planner and Strategist
Ch 9 Value Chain Management: Functional Strategies for Competitive Advantage

PART IV: ORGANIZING AND CONTROLLING
Ch 10 Managing Organizational Structure and Culture
Ch 11 Organizational Control and Change
Ch 12 Human Resource Management

PART V: LEADING INDIVIDUALS AND GROUPS
Ch 13 Motivation and Performance
Ch 14 Leadership
Ch 15 Effective Groups and Teams

PART VI: MANAGING CRITICAL ORGANIZATIONAL PROCESSES
Ch 16 Promoting Effective Communication
Ch 17 Managing Conflict, Politics, and Negotiation
Ch 18 Using Advanced Information Technology to Increase Performance
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