Preface
      前言
      SummarV Of Gifl Packaging
      禮品包裝設計綜述
      006-Definition of gift packaging
      禮品包裝的概念
      006-Impoffance of gift packaging
      禮品包裝的重要性
      008-The context of the creative thinking when received gifts packing case
      接到禮品包裝設計工作時的創作思維脈絡
      009-Detail expressions in gift packaging design
      禮品包裝設計的細節表達
      Elements of Packaging Design
      禮品包裝的設計要素
      010-The pleasant colour
      悅目的色彩
      012-Fine graphics
      精美的圖形
      016-The design modeling element of gift packaging
      禮品造型設計要素
      018-Natural environmental--friendly material
      天然環保的材料
      Figurative Design in Packaging Design
      禮品包裝的喻意化設計
      020-The expression of givers』mind
      贈送人心意的表述
      022-The expression of the receivers』characteristics
      贈送對象特征的表述
      024-The expression of product image characteriStICs
      產品形象特征的表述
      026-The expression of creative open ways
      創意開啟方式的表述
      Form and Style of Gifl Packaging
      禮品包裝的形式與風格
      028-Luxu rious gift package
      奢華的禮品包裝
      030-Concise gift packaging design
      簡約的禮品包裝
      032-Gift packaging with festival features
      具有節日特色的禮品包裝
      034-Gift packaging with the national characteristics
      具有民族特色的禮品包裝
      Cases
      禮品包裝的設計案例