商務英語寫作精講

商務英語寫作精講
定價:168
NT $ 146
  • 作者:@陳傑@等(主編)
  • 出版社:清華大學出版社
  • 出版日期:2017-06-01
  • 語言:簡體中文
  • ISBN10:7302470219
  • ISBN13:9787302470212
  • 裝訂:179頁 / 普通級 / 1-1
 

內容簡介

本書主要介紹了如下內容:商務寫作的原則與商務信函的結構組成與格式,商務寫作中的常用表達和常用句型,日常工作常用的四種商務信函類型的寫作,傳統對外貿易信函的寫作,其他商務信函的寫作等。通過對商務英語理論教學和實踐教學經驗的總結,在強調寫作能力的基礎上,更加突出商務英語寫作的特點。

本書可作為本科及高職高專院校英語專業商務寫作課程的教材,或者作為各專業的英語寫作公共基礎課教材。本書也是一本在着重培養學生語言能力的基礎上,教會學生如何使用商務寫作模式、專業術語、常用句型等的創新型教材。
 

目錄

Part Ⅰ An Introduction of Business Writing
Unit 1 The Principles of Business Writing(商務寫作的原則)
1.1 Consideration
1.2 Conciseness
1.3 Correctness
1.4 Courtesy
1.5 Courtesy
1.5 Clarity
1.6 Completeness
1.7 Concreteness
1.8 Credibility
Unit 2 The Structure of Business Letters(商務信函的結構)
2.1 Structure of Business Letters
2.2 Styles of Business Letters
2.3 Envelope Addressing
2.4 Sample Analysis

Part Ⅱ Useful Expressions and Sentences
Unit 3 Common Expressions(常用表達)
3.1 Common Business Abbreviations(常用商務縮略語)
3.2 Openings and Closings(起首語與結束語)
Unit 4 Useful Sentences(常用句型)
4.1 Expressing Thanks(致謝)
4.2 Expressing Good/Best Wishes(祝福)
4.3 Apologies(道歉)
4.4 Expressing Condolences(表示吊唁/慰問)
4.5 Expressing Sympathy(表示同情)
4.6 Invitations(邀請)
4.7 Reminders(提醒)
4.8 Requesting Help(請求幫助)
4.9 Offering Help(提供幫助)
4.10 Giving Suggestions(提出建議)
4.11 Giving Warnings(警告)
4.12 Giving Advice(提出意見)
4.13 Appreciation(贊賞)
4.14 Recommendations(推薦)
4.15 Congratulations(祝賀)
4.16 Complaints(投訴)

Part Ⅲ Business Writing of Internal Communication
Unit 5 E—commerce and E—mail(電子商務與電子郵件)
5.1 Introduction
5.2 Sample Letters
5.3 Useful Expressions
Unit 6 Notices and Announcements(通知與通告)
6.1 Introduction
6.2 Sample Analysis
6.3 Useful Patterns and Sentences
Unit 7 Memorandums(備忘錄)
7.1 Introduction
7.2 The Structure and Types of Memorandums
7.3 Business Memorandum Writing
7.4 Sample Analysis
7.5 Useful Patterns and Sentences
Unit 8 Reports(報告)
8.1 Introduction
8.2 The Structure and Types of Reports
8.3 Business Reports Writing
8.4 Sample Analysis
8.5 Useful Expressions

Part Ⅳ Writing Business Letters
Unit 9 Enquiry and Order Letters(詢盤與訂單)
9.1 Introduction
9.2 Sample Letters
9.3 Notes and Expressions
Unit 10 Letters of Acceptance and Contract(接受函與合同)
10.1 Introduction
10.2 Sample Letters
10.3 Notes and Expressions
Unit 11 Packing and Shipment(包裝與運輸)
11.1 Introduction
11.2 Sample Letters
11.3 Notes and Expressions
Unit 12 Payments and Balance(支付與結余)
12.1 Introduction
12.2 Sample Letters
12.3 Notes and Expressions
12.4 Commonly—Used Sentences
Unit 13 Routine Claims and Complaints(日常要求與申訴)
13.1 Introduction
13.2 Sample Letters
13.3 Notes and Expressions
Unit 14 Sales Letters(銷售函)
14.1 Introduction
14.2 Sample Analysis
14.3 Useful Patterns and Sentences
Unit 15 Invitations Letters(邀請函)
15.1 Introduction
15.2 Sample Analysis
15.3 Useful Patterns and Sentences
……
Part Ⅴ Other Practical Writings
參考文獻
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