George Gerbner has been recognized as one of the most influential and prolific media scholars for over four decades. In this text, Morgan (communication, U. of Massachusetts/Amherst) brings
together for the first time an extensive collection of Gerbner’s writings. Forty-five selections are grouped into sections on Gerbner’s early theories about communication, education and the
media, early studies of media institutions and content, the theory and method of Cultural Indicators, Gerbner’s key writings about violence, samples of Gerbner’s Cultural Indicator studies on a
variety of topics, and critical studies and opinion pieces on a variety of topics. No subject index. Annotation c. Book News, Inc., Portland, OR (booknews.com)
