Creativity Inc: Building an Inventive Organization

Creativity, the premise of this guide, is described in terms of the facets necessary for creative thinking, the climate that fosters creativity, and ways to apply creativity in business. A central theme is the sense of leadership all members of a business feel if creativity is encouraged. Frequent anecdotes and scenarios from the business world are cited throughout the text. Annotation (c) Book News, Inc., Portland, OR (booknews.com)