Chinese Business Enterprise: An Introduction

Chinese Business Enterprise examines practical business and management issues in the context of China’s changing institutional framework and the internationalization of China’s economy. The author explains the general operating environment for business enterprises in China and examines issues such as the reforms to the Chinese economy, increased marketization, foreign trade and business services, as well as different forms of business enterprise (state-owned, private, etc).

With a series of case studies examining core business functions such as research and development, operations management, production, distribution, marketing and human resources within the Chinese context, this book provides a valuable guide to the main operational areas of business enterprise in China including both domestic and foreign funded enterprises.