Kmart’s Ten Deadly Sins: How Incompetence Tainted an American Icon

Kmart’s Ten Deadly Sins: How Incompetence Tainted an American Icon
定價：1300 元
NT $ 1,300
  • 作者：Marcia Layton，Turner
  • 出版社：Baker & Taylor Books
  • 出版日期：2003-08-04
  • 語言：英文
  • ISBN10：0471435937
  • ISBN13：9780471435938
  • 裝訂：精裝 / 240頁 / 2.5 x 15.9 x 24.1 cm / 普通級 / 初版
 

內容簡介

Identifies the missteps that the author believes contributed to the downfall of the former retail leader, recounting the company's history, questionable CEO practices including technology resistance and brand mismanagement, and the observations of contacts within the business community.
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