The Art Firm: Aesthetic Management and Metaphysical Marketing

Guillet (general management, Stockholm U.) looks at how aesthetics makes value and how performance in business links to performance art, questions he says have become central to the economy in general and to the future management of creative firms in particular. He takes examples from theatrical enterprises of the past two centuries in France, Germany, and Sweden. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)