The BADASS is the epitome of the American male. He radiates confidence in everything he does, whether it’s ordering a drink, buying a set of wheels, or dealing with women. He’s slow to
anger, but brutally efficient when fighting back.
The BADASS carves his own path. He wears, drives, drinks, watches, and listens to what he chooses, when he chooses, where he chooses, uninfluenced by fads or advertising campaigns.
BADASS style is understated but instantly recognizable. Like a chopped Harley or a good pair of sunglasses: simple, direct, and functional.
A timeless style. An eternal aura. An attitude of confidence and cool that knows no era. That’s BADASS.
