The book will consist of 4 sections
- An introduction on the internationalization challenges specific to the Asian firm and the outline of a model on internationalization in Asi
- A series of 8 case studies written by CEOs, illustrating different aspects of internationalization in Asia. These will be directly linked to the model provided in section 1 and will
illustrate one or more challenges and/or action point
- A concluding section synthesizing the case studies, for 5 papers on macro-perspectives concerning macro-economic and political issues related to globalization, eg. The role of regulators,
macro-economic incentives, human resources development for globalization and the link between competitiveness and globalization
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