The Economics Of Retailing And Distribution

The Economics Of Retailing And Distribution
定價:6075
NT $ 6,075
  • 作者:BetancourtRoger R.
  • 出版社:Baker & Taylor Books
  • 出版日期:2005-01-28
  • 語言:英文
  • ISBN10:1843769255
  • ISBN13:9781843769255
  • 裝訂:精裝 / 15.9 x 23.5 x 2.5 cm / 普通級
 

內容簡介

Betancourt (economics, University of Maryland) provides a uniform approach to the analysis of distribution systems in general and retail systems in particular in this work for economists interested in industrial organization, marketing, and applied microeconomics. The author demonstrates that the provision of distribution services is a determinant of economic outcomes in retail exchanges. He integrates existing literature with new applications to provide novel insights into the multi-product nature of retailing, the service aspects of packaging, and the evolution of retail formats such as supermarkets, non-store retailers, and shopping centers. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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