What is the best thing you can do when you don’t have a thing to wear? What’s the secret ingredient that can instantly improve the way you look and feel? It’s simple - discover your personal
colors! America’s color guru Leatrice Eiseman will show you how in her fun and practical new book, More Alive with Color! Here Lee will introduce you to her original, easy-to-follow ＂Color
Clock＂ system - the quick way to find and use the colors that reflect your personal style and transform the way you look. Based on the colors of your eyes, hair and skin and your
psyche-discover your personal range of beautiful colors in Leatrice’s ＂colortimes＂: Sunrise with the sparkling jewel tones of dawn, Sunlight with the soft pastels and fruit shades of noon, or
Sunset with the fiery hues that mellow into dusk. Then add those natural yet practical Crossover colors to expand your wardrobe without breaking your budget. Choosing clothes, hair color, and
makeup has never been easier. Leatrice will show you how to pull your wardrobe together with your personal colors - which are sexy, which are powerful for interviews and such; which accessories
will magnify your personal style; and which cosmetic and hair colors will make your skin glow and flatter your natural coloring. More than any other color system, More Alive with Color will
give you the freedom to use color in your wardrobe with self-confidence, add trends without losing your style, plan a wedding where you are surrounded by your best colors, organize your closet
and mix colors with ease; and set out for office, party, or lunch with friends knowing you look your best.
REVIEWS
’More Alive with Color’ by Leatrice Eiseman explains how to be stylish by using a diverse palette.Publishers Weekly, Publishers Weekly, 2005/08/08
＂Both books are based on Eiseman’s three Colortime concepts: Sunrise, Sunlight and Sunset. Each is represented by a different palette, and derived by eye, hair and skin tones....Eiseman updated
the trio of palettes for her second book with what she describes as more current shades and tones. ＂
Daniela Gilbert, Women’s Wear Daily, 2005/11/15
“Find the right shade of a color you thought you could never wear. Believe it or not, there is a red for everyone as well as a green, a yellow and an orange. The trick is to find the hue for
you, and to do that you need to understand the undertones in your skin, explained Leatrice Eiseman, author of More Alive With Color (Capital Books, ＄29.95).” Elizabeth Wellington,
Philadelphia Inquirer, 2006/01/08
＂Consumers are less intimidated by color than ever before, says author Leatrice Eiseman, also a Color Marketing Group member. She has written several books on color, including ‘More Alive With
Color,’ being released next month by Capital Books.＂
Susan Hall, Louisville (KY) Courier-Journal, 2006/02/11
“Leatrice Eiseman, executive director of the Pantone Color Institute and author of More Alive With Color: ‘The biggest change is a calming down of color and more integration of neutrals,
yarn dyes and garment washes,’ Eiseman says. ‘We’re also seeing more white and off-white. The newer direction is softened. Times are tumultuous. So much is happening that we want our colors to
be calmer and more muted.’” Girlyswap.com, 2006/03/08
“Milk white is pretty much the standard white, says Leatrice Eiseman, author of ＂More Alive With Color,＂ but there are dozens of other shades. Milk white likely stands out because it’s a bright
white.” Samantha Critchell, Associated Press – Asbury Park Press, 2006/03/22
“Leatrice Eiseman, author of More Alive with Color(Capital Books, 2006), said the CTA should choose hot pink, because it’s more vibrant and attention-getting than the color’s softer,
more complacent shades. ‘That’s going to make all the difference in the world,’ she said. Indeed, the vibrancy of such shades of pink has made the color appealing to both men and women, Eiseman
said.” Chicago Tribune, 2006/03/31
“The warm golds of the current fashion season fit nicely into what color expert Leatrice Eiseman, calls the ‘sunset’ color palette in her latest book, More Alive With Color (Capital Books;
March 2006; ＄30). Eiseman organizes colors into palettes of morning, noon and night. The ‘earthy’ colors so popular now blend right into the ‘sunset.’“The elements of fire and earth underscore
the sunset (p.m.) palette and speak of a mellowed, golden evening,” says Eiseman. “Warm tones prevail, as they light up your predominantly golden undertones.” Paramus (NJ) Post ,
2006/04/04
“Using hair, eye and skin color as a guide, she designates categories such as sunrise, sunlight and sunset. Then she adds “crossover colors,” which she says are those most often found in nature
and work well for accessories ... she addresses a wide range of issues including proper makeup, hair coloring, men’s business attire (subtle) and a personal quiz...And the most interesting
chapter is about what your favorite color says about you. Green, for instance, implies stability, balance, a good listener and a tendency to gossip.” Kansas City Star, 2006/04/02
＂...teaches readers how to discover what colors best complement them. It goes on to offer guides to designing makeup, clothes, even rooms and houses, all based on personal color choices.It
mainly is intended for women, but it does have a chapter entitled ‘For Men Only’ that deals almost entirely with business clothes. ＂
Dan Hays, Statesman Journal (Salem OR) , 2006/04/23
’More Alive with Color’...helps consumers transform the way they look and feel by identifying the best colors to reflect their personal style, and providing a portable color guide for easy
shopping. More Alive with Color features Colortime palettes that take into account eye, hair and skin color to identify an individual’s personal color palette. The palettes are displayed with
the same PANTONE for fashion and home color system that professionals have trusted for years. … Now consumers can take these color palettes on the go to make shopping fun and easy.Dexigner,
Dexigner, 2006/04/24
’With the launch of the SCP-3100 by SANYO in four trendy colors, Sprint and SANYO are appealing to consumers who like to make a statement by the accessories they carry,’ said Leatrice Eiseman,
color specialist and author of six books on color, including the ’Color Answer Book’ and ’More Alive with Color.’ ...Eiseman goes on to state that ’up to sixty percent of the reason we buy a
product is based on color.’Businesswire, Businesswire, 2006/04/24
＂It goes far beyond how to apply makeup and coordinate clothing, surveying how a body’s natural colors lend toward inclinations such as using pastels or natural colors reflecting sunrise,
sunlight and sunset. Packed with color examples throughout – and not just your usual model displays – a page of lip colors displays lipstick examples at their best – MORE ALIVE WITH COLOR is a
winner for any who would understand how color choice ultimately works.＂
Midwest Book Review, Midwest Book Review, 2006/05/01
“Using hair, eye and skin color as a guide, she designates categories such as sunrise, sunlight and sunset. Then she adds “crossover colors,” which she says are those most often found in nature
and work well for accessories. … she addresses a wide range of issues including proper makeup, hair coloring, men’s business attire (subtle) and a personal quiz….And the most interesting
chapter is about what your favorite color says about you. Green, for instance, implies stability, balance, a good listener and a tendency to gossip.” Miami Herald, 2006/05/03
“More Alive with Color is the latest book from Leatrice Eiseman, executive director of the Pantone Color Institute. It helps consumers transform the way they look and feel by identifying the
best colors to reflect their personal style, and provides a portable color guide for easy shopping.” Graphic Design USA , 2006/05/01
“Dear Marylou:My favorite color is purple, but I seldom see it in the stores. Why? -M.N., Baltimore. Dear M.N.: As an important fashion color, purple goes in cycles. The good news is that this
color will be cycling right into your favorite store in about a month. In her new book, ‘More Alive With Color,’ color-expert extraordinaire Leatrice Eiseman has a chapter about what your
favorite color says about you….Go to page 139 of this impressive new book to read more about yourself.” Marylou Luther, The Cleveland Plain Dealer, 2006/06/07
＂Eisman has spent a lifetime studying the effect of color in our lives. In a gorgeously illustrated book, she shows men and women how to achieve personal style through colors that energize the
wardrobe, flatter the face and make shopping easier.＂
Jean Patteson, Orlando Sentinel, 2006/06/09
＂World Cup uniforms can lend style with an edge . . . World Cup team uniforms - ＂kits＂ as they’re called in most of the soccer-loving world - are not just a sideline topic. They are the face of
a nation, and perhaps even a tactical tool as well. Carefully designed for the quadrennial event by huge athleticwear companies like Nike, Adidas and Puma . . . So who’s got a winning design?
Check out the third-ranked Netherlands, says Leatrice Eiseman, director of the Pantone Color Institute, a color research and information center. The Dutch jerseys prominently feature both
orange and a touch of blue, a good juxtaposition of cool and warm, Eiseman says. ‘The blue radiates confidence and consistency, while there’s a fire to orange.’” ＂
Samantha Critchell, AP, Fashion Writer , AZ Central.com , 2006/06/19
“These Days, One Hue Won’t Do…Color palettes are in , and an expert says that each one ‘speaks to a real human need. . . There’s a spirit of new direction right now. What’s hot is not one
color. There are fewer hot colors and more color combinations,’ says Leatrice Eiseman . . .whose most recent book, More Alive with Color examines the connection between color and emotion.” St.
Petersburg Times , 2006/06/23
