Entrepreneurial Strategy: Emerging Businesses in Declining Industries

Cassia (business strategy, University of Bergamo, Italy) revives the debate on the role of entrepreneurship in mature and declining industries. He offers insight into the entrepreneurial dynamics and strategy behind emerging business in declining industries, focusing on the roles of resources, processes, and people. Case studies show theoretical considerations in practice, highlighting the emergence of entrepreneurial activities in specific industry contexts, such as Starbucks and the specialty coffee industry and Wal-Mart and the retail industry. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)