Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder
a retail business.
Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping
style, and laugh (or shudder) in recognition at other women's shopping experiences.
The book is dedicated to all the many and varied women who shop
Ms Grab and Go - who is time poor, quick and targeted in her purchasing
