Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective.
What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams.
The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development.. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace.
作者簡介
Doug Hall
Doug Hall is the founder of Eureka Ranch, a Cincinnati company that specializes in new business development, training and consulting. Doug Hall and his family live in Cincinnati,
Ohio.
