Winners Never Cheat: Everyday Values We Learned as Children (But May Have Forgotten)

　　Next time someone tells you business can't be done ethically -- corners must be cut, negotiations can't be honest -- hand them Jon Huntsman's new book. He started with practically nothing, and made it to Forbes'list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up. This is no mere exhortation: it's a practical business book about how to listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values, share success, take responsibility, and earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles. You don't live these principles just to 'succeed': you live them because they're right. But in an age of non-stop business scandal, Huntsman's life proves honesty is more than right: it's the biggest competitive differentiator.

　　想要成功就得妥協嗎﹖ 做生意免不了抄捷徑、偷步數或談判作假？ 白手起家的億萬富豪杭茲曼靠著「誠實第一」的原則建立全世界最大的私人化學公司。你也可以用合乎道德、光明正大的方法在商場上致勝。想要跟什麼樣的人作生意﹖試著成為你心目中理想的人。 美國企業家杭茲曼從無到有一手建立價值120億美元的企業王國，憑的是傳統古老的價值原則--誠信。他在書中誠懇分享一生學得的教誨，告訴讀者，回歸孩孩提時期學到的良善價值，才是邁向億萬富翁的階梯。當然，短期內必須付出代價，更需要勇氣堅持下去。但這不僅是正確的道路，也是最佳的商業策略。

透過本書你將學習到：

◎成就不全歸功於你。
◎慈悲為懷是近乎神聖的美德。
◎用正當的方法贏，一生都贏。
◎激烈而公平地競爭，不靠欺騙致勝。
◎冒險、負責、可靠是領導者必備的三大特質。
◎尊敬客戶、合作夥伴、員工，甚至競爭對手。
◎適時地任用律師，但口頭承諾和握手比任何書面合約都具效力。
◎人人有回饋的義務：取之於社會，用之於社會；分享你的財富。

　　本書中譯本《贏家說真話：美國經營之神的處世哲學》由台灣培生教育出版。