Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, And Reinvention

For use in undergraduate and graduate courses in entrepreneurship, Gundry (management, DePaul U.) and Kickul (entrepreneurship, Miami U.) present this textbook on strategies that can be used in small and medium-sized entrepreneurial organizations that are in the stages of development and growth, or reinvention. The book is organized by each stage of the life cycle of a business, and emphasizes creativity, opportunity identification and evaluation, and innovation. Case studies and summaries of recent research are included in each chapter. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)