Secret to Ge’s Success/a Former Insider Reveals the Management Strategies of the World’s Most Competitive Company: A Former In

Learn why GE has always had the bestinventors, the best strategic planners, andthe best results

William Rothschild, who witnessed GE’s revolutionfirsthand, explains the five keys that madeGE a global phenomenon—and gives managers a completetoolkit for duplicating its remarkable success. Heexplains the GE Code—the hallmark of all GE leadershipteams—and provides a far-ranging prescriptiveplan for strategizing the GE way.