This book explores the two major reasons for hip-hop culture’s proliferation throughout the world: 1) the global centrality of African American popular culture and the transnational pop culture industry of record companies and entertainment conglomerates; and 2) “connective marginalities” that are extant social inequalities forming the foundation for an “underground” network of hip-hop communities. Both of these levels of hip-hop’s global circulation are based in the youth culture’s Africanist aesthetic, which is an extension of previous black artistic expressions such as verbal word play, polyrhythmic dance improvisations, radical juxtapositions of musical structures, and the folkloric trickster figure. Additionally, the text explores computer technology and the internet in this age of information that also serves hip-hop culture’s globalization.
