Horovitz (service strategy, IMD, Lausanne) shows managers how to clarify their vision of where they want to go, and then shows how to get there. He contends that strategic planning no longer
works, if it ever did, because by the time the strategic plan is developed and announced, the business environment has shifted. Instead, he advocates replacing strategic planning with a vision,
or dream. He explains how to balance long-term strategy with short-term delivery, how to share the vision with everyone at all levels in the organization, and how to enlist the energy,
motivation, and enthusiasm needed to achieve results. He also shows how to track and monitor progress. Annotation 穢2007 Book News, Inc., Portland, OR (booknews.com)
