This text presents a new approach to the study of entrepreneurship, using three levels of analysis (person, environment, and business) to address the three stages of business change:
recognizing and developing opportunities, progress and growth, and transition. While it provides an overview of essential business principles and practices, it is fundamentally focused on
helping students define, develop, and achieve their personal and professional goals. Key features of the text include a focus on personal and professional skills, emphasis on ethical issues,
and recognition of the global issues confronting entrepreneurs. Learning features include concept outlines, chapter objectives, topic summaries, review and self-assessment questions, and
enrichment activities. Gartner is affiliated with Clemson University. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)
