Intrapreneurship refers to the creation of entrepreneurial units within large, bureaucratic organizations. This case study considers what may be learned from the history of Macrotel. Begun as
an intrapreneurial research venture with a large Savings and Loan, this 1981 start-up went on to form partnerships with companies such as IBM, Sony, and CBS. Graziplene (management, State U. of
New York, Buffalo) was president of Macrotel throughout its existence. Annotation 穢2007 Book News, Inc., Portland, OR (booknews.com)
