Ebay’s Secrets Revealed: The Insider’s Guide to Advertising, Marketing, and Promoting Your Ebay Store with Little or No Money

For those who already operate on eBay, Blacharski, a writer and online entrepreneur, explains how to promote an eBay store and make more money from online auctions. Topics covered include email campaigns, inventory, payments, accounting and taxes, preventing fraud, security, getting positive feedback, cross-selling and up-selling, photos, writing descriptions, listings, and finding products. Other chapters discuss pricing, alternative auction sites, search engine optimization, customer service, bulk versus individual items, and auction management. Many online resources are listed in the bibliography. Annotation 穢2007 Book News, Inc., Portland, OR (booknews.com)