The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed

Declaring "no business can afford not to have a well-executed marketing plan linked to search engines," this text provides advice on how to utilize pay-per-click advertising to attract consumers to one's products and services. The guide covers the history of online marketing; optimizing one's website for search engines; tips and tricks on generating site traffic; developing an advertising budget; the components of Google, Yahoo, and Microsoft ad applications; fraud identification; and affiliate marketing campaigns. Annotation 穢2007 Book News, Inc., Portland, OR (booknews.com)