What do we know? How do we know it? How can we communicate what we know to others? These questions, especially the last, form the base of semiotics. Cybersemiotics is an attempt to find a
universal theory of understanding. Brier (semiotics, Copenhagen Business School) proposes a revised theory based on the work of C.S Peirce and others. It involves a number of factors, some
biological, some ontological, some philosophical. He argues that while we can hope to organize information and retrieve it using mathematical formulae, the manner in which we apprehend
knowledge and make decisions is still poorly understood. His view of cybersemiotics includes the ineffable variable of metaphysics. This is a dense book, full of concepts that are rarely
considered together. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)
