Simple, proven techniques for improving communication and selling ability
Like throwing jelly at a wall, poor communication just doesnt stick. But there are simple, memorable, and affordable ways to win more attention and more businessand anyone can learn them. Every business can benefit from better communication. The Jelly Effect introduces revolutionary communication and persuasion techniques from corporate communications superstar Andy Bounds. Readers will learn to sell themselves, their ideas, and their products or services to customers, prospects, and even colleagues. Exercises, quizzes, mini-tests, tips, and inspiring stories help readers master the art of persuading anyone, individually or in large groups.
Andy Bounds (Liverpool, UK) is a corporate trainer and keynote speaker who has helped hundreds of businesses improve their customer and client communications. His major clients have included the Royal Bank of Scotland, AstraZeneca, Deloitte, and Liverpool Football Club, among others.
