From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began
with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra
helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons.
See the official Web site for this book at www.AmericanBenchmarkPress.com
