Author Brown, who has previously published books on Internet advertising, promotion, and marketing, offers extensive advice on how to take advantage of the marketing power and massive Internet
presence of Google. The book is intended for anyone who has a Web site, is considering developing one, or who has a business that depends on the Internet for marketing and advertising. Topics
include a brief history of Google, an overview of its features over and above its function as a search engine, developing online marketing plans, using Google AdWords, search engine
optimization, and choosing effective keywords and phrases. The book also includes a helpful glossary. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)
