The long-term fix for employee motivationand highly satisfied customers
There are hundreds of tactics, described in dozens ofmotivation books, to produce a short-term boost inemployee morale. But none of them last. If youwant truly motivated employees for the long term—leading to higher customer satisfaction and loyalty—you must give employees a motive to want to do wellon their own.This unique two-pronged approach providestechniques for introducing powerful movtivatorsto energize workers and outlines a process for eliminatingthe most common and pervasive de-motivators.
