如果創辦一家公司非常困難，領導一家已經火燒眉頭的公司更是不簡單。快速成長當然是企業家最大的夢想，但成功總是得來不易，過程中充斥著各種矛盾：每年有成千個想大不能大、想小不能小的企業正經歷如道格所稱的「無人之境」。
至於何謂「無人之境」？一家連年成長、員工數超過 20 人、少於 100 人的公司，即進入早期的「無人之境」階段。在「無人之境」中，就像經歷人類的青春期，成長總是伴隨著自我探索、必要的原則，以及有益卻艱難的轉變。不幸的是，在企業家的主觀意願和永恆不變的成長法則中，這個階段也是一場極為痛苦的戰役。到最後，往往令人困惑、充滿挫折、耗費心力、員工士氣低落，而更糟的是……財務惡化。
這聽來雖然十分殘酷，但好消息是：道格‧塔頓確實明白要如何度過「無人之境」，並提供一個從制高點可以參閱的路徑地圖，以及幫助你穿越過無人之境的導航法則，這些都在這本書裡。本書透過案例分析成功與失敗，將協助你學會：
●成長型的公司如何與市場連結；
●在管理上如何執行必要的改變；
●確認你的財務模式可以擴大公司規模；
●吸引資金並在財務上做最聰明的決策。
《無人之境》是專為中小企業主而寫的經營教戰手冊，提醒這些企業主，當自己的企業大到無法縮小、小得沒辦法一下子擴大時，應該注意的事項，如商品與公司發展方向、金流、管理制度、獲利等各層面。如果你是一名企業家，本書將幫助你或你的公司達到想要的目標，而本書所帶來的體驗也將是你所意想不到的。
作者本身曾指揮自己的公司度過「無人之境」，除了在書中分享這些寶貴的經驗，也提出許多經營層面的問題讓讀者思考，如：「公司應該以持續成長為一家大企業為目標嗎？」等。
本書中譯本《無人之境》由「商智文化」出版。
"I travel the country speaking about No Man's Land to entrepreneurs and business leaders. Wherever I go, I get the same response. Listeners approach me with sadness in their eyes and say, 'Doug, if only I had known about No Man's Land when I was running my company, we might still be in business.'"-Doug Tatum
If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands each year approach the dangerous transition that Doug Tatum calls No Man's Land-when they are too big to be considered small but still too small to be considered big.
Rapid growth is every entrepreneur's dream, but it never comes easily and is usually rife with dilemmas. During No Man's Land, as in human adolescence, such growth should spark self- discovery, acquired discipline, and positive but difficult transition. Unfortunately, it often becomes an agonizing battle between the natural tendencies of a lonely entrepreneur and certain immutable laws of growth. The result is confusion, frustration, stagnation, loss of employee morale, and, at worst, financial failure.
Sounds pretty bleak. The good news is that Doug Tatum knows exactly what it takes to get through No Man's Land: a map, a high place from which to orient yourself, and navigational rules to help you track your progress. And these tools are here in this book.
Through case studies and stories of successes and failures, No Man's Land will help you learn how to:
＊Align your growing company with its market.
＊Execute the necessary changes in your management.
＊Confirm that your financial model is scalable.
＊Attractmoney and make smart decisions about financing your business.
If you're an entrepreneur, this book will help you make your company all it can be and all you want it to be. It will prepare you for a ride that just might be wilder than you ever imagined.
作者簡介
道格．塔頓（Doug Tatum）
塔頓公司（Tatum, LLC）董事長創辦人，該公司是美國最大且成長最快速的金融與科技業顧問服務公司，擁有全球33個分支據點、超過1000名的專業人士。在美國國會開始關切稅法政策及許多成長型公司面臨財務問題以前，塔頓就已經是投資市場公認的專家，而且是全球商業界極受歡迎的演說家。目前住在美國亞特蘭大市郊的農場。
