Coopetition in International Business
定價：2025 元
NT $ 2,025
- 作者：Luo，Yadong
- 出版社：Baker & Taylor Books
- 出版日期：2004-03-01
- 語言：英文
- ISBN10：8763001284
- ISBN13：9788763001281
- 裝訂：平裝 / 15.2 x 22.2 x 1.3 cm / 普通級
內容簡介
＂This book explains coopetition - a new perspective of international business that addresses the simultaneous cooperation and competition between MNE units and their global stakeholders such as
global competitors, foreign governments, corporate members, alliance partners, and foreign suppliers. ＂
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