'Public relations writing: form and style combines the practical approach of a trade book with the fundamental principles and theories of public relations to provide students with the essential
techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of
writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the
progress of your course through the semester, the 10th edition features a 'Writing for Social Media and Converged Traditional Media' section that emphasizes the important role of social
media.The 'Writing for Select Stakeholders/Publics' section covers the various public relations assignments that fill the agendas of writers, including email, memos, letters, proposals,
reports, crafting messages for controlled content media, newsletters, magazines, brochures, speeches and other presentations.'--Publisher's website.
