This book explains how to create blog marketing campaigns, build stronger customer relations, generate new qualified leads and sales, and build a readership list quickly. Writing the blog, Web
site traffic, legal issues, and syndication are some areas covered. Real-life case studies and interviews reveal the secrets of successful bloggers. A glossary is included. The book is for
anyone who has a Web site or who is considering developing a Web site, including companies with an established online presence, small businesses, large businesses, and sole proprietors. Brown
has written other books on Internet marketing. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
