A systematic guide for the planning and implementation of programs designed to bring about social change
Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.
New to the Third Edition
Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and
business, this book also serves as an ongoing reference and resource for practitioners.
Contributors
Alan Andreasen Georgetown University, Foreword
Carol Bryant University of South Florida, ��ERB���Summer Scorecard��/p>
Carol Cone Cone LLC, ��o Red for Women��/p>
Robert Denniston Office of National Drug Control Policy, ��bove the Influence: A National Youth Anti-Drug Media Campaign��/p>
Rob Donovan Curtin University, Western Australia, ��reedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence��/p>
Sue EastgardYouth Suicide Prevention Center, ��outh Suicide Prevention��/p>
Jeff FrenchNational Social Marketing Centre, ��arketing Social Marketing in England��/p>
Gerard Hastings Institute for Social Marketing, University of Stirling, UK, �� Fat Chance Pays Off��/p>
Steven Honeyman Population Services International, ��ocial Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.��/p>
Francois Lagarde Social Marketing Consultant, ��-Health Network in Canton Switzerland��/p>
Jim Lindenberger University of South Florida, ��SDA Food Stamp Media Campaign��/p>
Lynne D. LotenbergSocial Marketing Consultant, ��sing Storytelling to Deliver Health Messages in Rwanda��/p>
Doug McKenzie-Mohr Environmental Psychologist, ��urn It Off: Canada's Anti-Idling
Campaign��/p>
Patricia McLaughlin American Legacy Foundation, "truth® Campaign"
Jim MintzCentre of Excellence for Public Sector Marketing, ��s Your Family Prepared?�� Public Safety Canada
Gregory R. Niblett AED, ��ordan Water Efficiency Program��/p>
Bill Novelli AARP, ��on't Vote: Until You Know Where theCandidate Stands��/p>
Michael RothschildUniversity of Wisconsin, ��oad Crew: Reducing Alcohol Impaired Driving��/p>
Beverly Schwartz Ashoka, ��SDA Food Stamp Media Campaign��i>
William A. SmithAED, ��ave the crabs. Then eat 璽�畋�m.��/p>
Shelly SpoethCenters for Disease Control and Prevention, ��frican-American Women HIV Testing Campaign��/p>
K. Vijaya Health Promotion Board, Singapore, ��ecognition & Rewards Program for Healthier Eating Establishments��/p>
Pete WebbPacific Consulting Group, ��mproving Service Delivery at the IRS.��/p>
