Intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what
intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival. Packed with fascinating and illuminating examples, this book is a succinct,
yet comprehensive discussion of the four key areas of intellectual property: trademarks, copyrights, patents, trade secrets. In addition to defining these areas, Protecting Your Company’s
Intellectual Property offers practical tools for protecting intellectual property, including: Trademark and copyright application forms, sample employment agreements, an Internet usage policy,
tips on preventing unauthorized dissemination of information via the Web, a guide for conducting an IP audit, and much more.
