The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

By profiling some of today's most successful entrepreneurs, this book outlines how being "unreasonable," or insisting that the world adapts to an individual, can be a key to unlimited success in the marketplace. Elkington and Hartigan, both notable entrepreneurs on their own, address the idea of an insurmountable challenge being the primary cause of change, and how the best ideas originate from the desire of vanquishing the status quo. Written to inspire budding entrepreneurs, this book emphasizes how entrepreneurship can be used as a force for social change as well. Annotation 穢2008 Book News, Inc., Portland, OR (booknews.com)