More women are starting successful businesses than ever before. But what makes women leaders different? And how can others learn to capitalize on their strengths? Through interviews with hundreds of women entrepreneurs, Margaret Heffernan discovered that women are more values-oriented, more flexible, and less ego-driven than their male counterparts; as a result they're creating company cultures that are better able to meet the demands of the new economy. Heffernan's stories about real women making really serious profits is a must-read for all entrepreneurs-male or female, whether well established or just starting up-as well as anyone seeking to understand what it takes to do business today.
作者簡介
Margaret Heffernan has been the CEO of five different businesses. She lectures on the business circuit and has appeared on NPR's Talk of the Nation and Marketplace as well as CNN and CNBC. She is a regular contributor to Fast Company and Real Business.
