From the introduction: "...we present a completely alternative theoretical framework that can serve as the basis for a new age of economic analysis under risk and uncertainty. The new theory
extends and simplifies the current and recent results. For example, we present an endogenous theory that overcomes the major shortcomings of both the expected utility and the rank-dependent
models while it possesses the merits of both...." The author is not identified in any way beyond his name, and the use of "we" is not explained. Annotation 穢2008 Book News, Inc., Portland, OR
(booknews.com)
