The sports industry is large, visible, and growing--and it has a huge impact on society. That's obvious to die-hard fans who not only watch sporting events but buy everything from balls to ties
to paperweights with their favorite team's logo. But even sports haters can't escape the onslaught of professional sports: They are asked to chip in as taxpayers to build public stadiums, and
their children are, like it or not, exposed to events sponsored by alcohol and tobacco companies, not to mention the juvenile antics of star athletes. Businesses, of course, take a hit in
productivity when the Olympics--or World Series or Superbowl or World Cup--rolls around. Yet most of us love to watch, and play. The Business of Sports takes on this endlessly fascinating
behemoth of an industry to make sense of it all.
