The first of two sections looks at the issues from both an academic and practitioner perspective; the second investigates franchising within specific hospitality sector groups, including
catering, hotels, licensed retail, travel trade, and transport. Using national and international examples and illustrations, the authors demonstrate how the theories and debates discussed in
the first part are tackled in real life situations. Lashley teaches hospitality management at Leeds Metropolitan U. Morrison teaches at the Scottish Hotel School, U. of Strathclyde. Annotation
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