Retail Business Kit For Dummies

Now updated with key tools for competing against the big chains

In the last five years, independent retailing has gone from a period of struggle and survival-of-the-fittest to ultimately rebounding into what experts believe is the most lucrative time for independents to succeed in recorded history. Retail Business Kit For Dummies, Second Edition shows retail entrepreneurs how to launch and grow a successful independent retail business in today's marketplace, focusing on the two key factors that have leveled the playing field--e-commerce and the importance of creating positive "shopping experiences." This revised and updated guide helps both novices and seasoned retail professionals with every aspect of the business, from inventory management to establishing a connection with consumers. It offers expert advice on establishing an e-commerce site that attracts visitors and increases sales, both on the Web and at a brick-and-mortar shop. The bonus CD features forms, templates, and worksheets that help retail business owners simplify everything from inventory management and invoices, to store layout and online development.

Rick Segel (Poinciana, FL) is a retail consultant for Microsoft and is the Online Retail Marketing expert for Staples. He has more than 25 years of retail business experience.