Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years,
with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine:
An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual
browser who wants to be more informed about wine terminology such as terroir and varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 150 essay entries
illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry.
